Apple has apologised for “missing the mark” after a backlash over its latest iPad advert that showed creative tools, including musical instruments and books, being crushed by a hydraulic press.
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Apple has apologised for an advert showing musical instruments, artistic tools and games being crushed by a ...
Apple has apologised after a backlash over an advert that showed objects, including musical instruments and books, being crushed by a hydraulic press. Apple said the advert fell short of its goal ...
The tech giant was accused of being ‘tone deaf’ after a new advert for the latest iPad showed creative tools being crushed by a hydraulic press. The newly-released ad promoting Apple’s new ...